Shenghuabo Group (abbreviated "SHB") was established in 1986 and is headquartered in the city of Rui'an in Zhejiang province, known as China's auto and motorcycle parts capital. SHB specializes in automotive parts and currently has 6 subsidiaries, spread out in North America and China, and more than 20 after-market service centers around the world. Production facilities have a total area of 160,000 square meters and SHB employs more than 2,600 people, including 80 senior and 200 secondary engineers. Total assets amounted to 1.4 billion CNY (200 million USD) and annual sales reached 1.2 billion CNY (175 million USD) at the end of 2008.
SHB manages the complete product cycle: research and development, product design, tool design and manufacturing, assembly and sale of the whole completed product. Signature products include: auto wiper system assembly, seating motors, alternators, window regulators, carburetors, automatic sunroofs, wire forms, shafts, HDM, worms, sensors, and other variety of auto parts. Thereinto, SHB Shanghai branch has invested in a high-class R&D center to manufacture wiper assemblies for medium and high-class cars. It also provides supplies for internally developed high quality flat blades, seating motors for OEMs.
SHB has built stable business relationships with many well-known domestic companies, such as: FAW, SAW, Shanghai Automobile Factory, Beijing Automobile Factory, Cherry Automobile, Brilliance Automobile, Changan Automobile, Geely Automobile, JAC, BYD Automobile, CNHTC, Hafei Motor Co., LTD, Changhe Automobile, Jiangling Motor Corporation, Foton Automobile Ltd, Great Wall Automobile, Changfeng Automobile, SGMW, Dong Feng Motor Corporation, Hainan Mazda and so on. In 2008, the annual sales volume of wiper assembly were 3.5 million, and 2.8 million of them were supplies to OEs, which puts SHB first in both sales and market share in China. As for the overseas markets, it covers North America, Europe, Australia, South Asia, and the main customers of SHB are Faurecia, Magna, KSR, JCI, Lear and OEM for automobile manufacturers GM, Ford, Chrysler in North America and Volvo, Citroen, Peugeot and Renault in Europe. With the goal of providing high quality products to customers at low cots, SHB is committed to improving its capacities in research, development, manufacturing and lean management. SHB has honored to receive recognition from our customers and to be designated as “Excellent suppliers” and “Best OEM Supplier” many times.
SHB has passed ISO9001 in 1997, QS9000/VDA6.1 in 2001, and ISO/TS16949 and ISO14001:2004 in 2004.
SHB Group has been successively given the honor of “Meritorious Enterprise of China Automobile & Motorcycle Parts Trade Metropolis”, “National High Technical Enterprise”, “National Automobile Parts Exporting Base”, “National Top 100 Cultivating Exporting Base Enterprise”, “Star Enterprise for Quality and Credit Of Zhejiang Province”, “Three Excellences Enterprise of Zhejiang Province”, “Most Potential Mid-class Enterprise In Developing Of Zhejiang Province”, “Top 100 Enterprise In Wenzhou”, “Big group and enterprise to be cultivated of Wenzhou”, “Five Star Enterprise Of Ruian City”. Among them, the brands of “Shengben” and “Shenghuabo” have been praised as National Products Exemption From Quality Surveillance Inspection, Zhejiang Famous Brand Product, Zhejiang well-known brands, and Zhejiang Famous brand. The R&D centers of headquarter are designated provincial technological center and the research center of provincial enterprises.
Under the leadership of its CEO, SHB has established a management team with multinational management skills, and a strong internal engineering team supported by advanced international technical instruments and specialized external technical cooperation. With the slogans “Win with Quality, Renowned in China, Build Brand Name Worldwide” and the spirit of “Teamwork, Innovation, Aggressiveness”, SHB is sticking to it’s goal of “Becoming the No 1 Brand in the Automobile Parts Industry” and focuses on creating a modern enterprise with honesty, pragmatism, efficiency, and innovation to provide an excellent independent brand and sustainable development power.
